Random: Remember When Nintendo Tried To Sell The DS To Metal Heads?

Nintendo DS + heavy metal fans + open mic = amusing results.

Nintendo has always has a reputation of being a family-friendly brand, right from the days of the NES when the firm would painstakingly censor many of its games to ensure there was zero chance of them causing offence. While the company’s stance arguably softened during the GameCube years, by the time the DS came along, Nintendo was ready to enter a new period of family-friendly marketing – and the results speak for themselves, with the DS selling over 150 million units worldwide.

However, Slopes Game Room has unearthed one piece of promotion from this period which was unashamedly mature in tone and very much at odds with Nintendo’s typical stance. At the UK’s ‘Download’ heavy metal festival in 2005 – which showcased acts such as Black Sabbath, My Chemical Romance, Billy Idol, Motörhead, Slipknot and Megadeth – Nintendo erected a tent as part of its ‘Touch Me’ Tour to promote the touchscreen-ready DS console.

Read the full article on nintendolife.com